Production

With makeup, pigment is the main component. The type of pigment used, the optimal amount of the active ingredient, and the way in which it is processed. Depending on the desired results, there are a number of ways to produce and apply pigments.

MICRONIZED

To meet our high standards, we use micronized pigment in most of our products. We are confident that micronized products are much easier to work with, and provide the best finish. We also produce "pure pigments" that are entirely without so-called fillers, or any other additives. Micronizing means that the pigment is atomized through a special technique. Particles of pigment are forced at high pressure through a cylinder, which creates a centrifugal motion. The particles strike against each other and are broken down into very small parts. These elements are captured by a vacuum function and leave the process as a processed micronized product. This technology is far superior to the traditional techniques that are still widely used for processing pigments.

We have chosen the world leader in this field, the Swiss company Micro-Macinazione, to micronize our pigments. Micro-Macinazione has processed pigments since the 1970s and today uses absolutely cutting-edge micronizing technology.  

HIGH DEFINITION

In the same way that advances in the film industry have refined photographic techniques and the production of images, modern products are required that have been developed to achieve a fine-grained separation of particles. Traditional makeup does not give sufficiently natural results for filming and photography that use HD technology, and for this reason makeup artists choose newer products that are adapted to this sort of work.